Make it stand out
Language shapes the way your clients and customers interact with you, so it’s important that you get it right.
I am a writer with 4+ years of experience writing for brands and businesses, driving engagement and sales. I am data-driven and strategy informed, with a well-rounded
Leave your brand communications in my hands, so you can focus on creating a great customer experience.
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Website copy for charity
This highly respected charity has many different arms in the early years sector, including advocacy, industry training and memberships. They also have a comprehensive insurance service with a somewhat complex journey. It is important that all copy is clear and ensures that prospective members understand their different options, while ensuring that the charity’s voice is never compromised.
I was asked to create new copy for the charity’s membership and insurance pages which put the needs of the members first and created a story around the insurance offering, championing the why - rather than putting features and benefits first, we set out to answer the question, ‘why should I care about this'?
The result was elegant copy which improved the customer acquisition journey by 30% and led to a decrease in time spent on the phone answering questions, as the new FAQs supported members in understanding their different options.